Siren Entertainment was founded in 2020 to make space for Black transgender artists in the music industry. More specifically, Siren uplifts artists in soul, hip-hop, R&B, pop, alternative, and dance genres.

In 2022, Asanni + s.e.r joined forces with 4 amazing Black trans artists — Demi Vee, Pharaoh Rapture, WHATSGOOD, and SunChild Dunigan — to create a band: SIREN.

The rest is history.

Asanni and s.e.r understand that when queer people — especially Black trans people — mobilize efforts to pour resources into their community, it is an effective means by which the community reclaims personal and collective power. This applies to music, as well.

Siren Entertainment has expanded over the past two years to include four Black trans artists, and also offers assistance in marketing, artist development, live events, and several other essential services for artists.